The Lonely Planet Story

I was thinking about how I would go about researching the Lonely Planet publications and realised that if I searched on "The Lonely Planet" I would get a result list about as long as the circumference of the planet. So I started looking on YouTube for some video and found this:



I also found a reference to "Once while travelling: the lonely planet story" by Tony and Maureen Wheeler. So off I raced to my local library and borrowed a copy. What more could I need for my research material than their own story?

The company was called The Lonely Planet after Tony misheard a line in a Joe Cocker song about the "lovely planet".

I found a couple of reviews of the book in The LibraryThing http://www.librarything.com/work/2472390

Although the title is different in America. Cue spooky music.